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::: LIFE STORY :::

As part of the Norman & Nielsen group I'm a certified User Experience Designer, a passionate Visual Artist and Lead Front-end Developer currently based in Shanghai. Working with companies based in U.S, China, Sweden and Italy during the last 12 years I gained a wide experience in the Creative & IT industry. This gave me the opportunity to work on various projects covering some of the following specialities:


- Creation of site maps, user flow, high fidelity wireframes, and interactive prototypes

- Design of visually trendy and functionally efficient prototypes accordingly to the results of the research

- Painting the big picture of the product with trendy UI patterns

::: ABOUT ME :::

Here you can find my latest explorations and futuristic concepts that make me tick. As I become more specialized in various design areas of the known and unknown, I enjoy exploring futuristic and abstract designs and concepts for new media so you don’t ever have to.


On the side as a tech nerd, I love to keep myself abreast with the latest design tools and keep myself ahead of the curve. To push the brain cells to the edges of logic and abstraction gives him the most satisfaction in every project.

::: DESIGN SKILLS :::

  • Design Management

  • HMI Design

  • UI Design

  • UX Design

  • App Design

  • Web Design

  • Motion Design

  • 3D VFX

::: GALACTIC CLIENT GRID :::

Some of the latest client projects.

  • Roles: HMI Designer | Motion Designer| 3D Artist

    London, UK

    Charge Cars is a company with extensive experience in developing luxury and high-performance electric vehicles. The company’s team comprises of passionate individuals who have contributed to some of the most famous sport and luxury brands in the automotive industry such as McLaren Automotive, Jaguar, Land Rover and F1 Racing Teams. As a member of the HMI department, my role would involve checking all the boxes of the creation process.
    This brand breathes and lives a special kind of luxury EV experience that brings together the new and old by merging it into an elegant line of a 1967 Mustang that the world hasn’t seen yet. The daily work consists of a maze of alignments between the design team, engineers, and product managers to understand the user requirements, system capabilities and the design standards that can be used for this kind of unique brand experience.

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  • Roles: UI / UX Supervisor | UX Management

    Shanghai, China

    NIO as an established brand specialised in high-end electric supercars, Formula E and family SUV cars provides a in-car user experience beyond the industry standards.
    By creating the next level EV car that can compete with the latest trends of the electric vehicle industry, NIO had a mission ready to suit my skills. Supervision of UI and UX across a chinese based team of designers was the make it or break it formula. The result of a high quality product taking the No.1 EV position in China was rewarding more than any design awards.

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  • Roles: UI / UX Consultant

    Shanghai, China

    Described as "Apple" of home appliances with it's quality and standards, Dyson had an e-commerce challenge in the local Wechat sales. Providing consultation and design support to a magnificent team of talented individuals, with the aim to achieve an effective customer user journey was right on point.

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  • Roles: UI / UX Designer | Frontend Lead

    Shanghai, China

    A variety of skin care and oral devices made this brand in need of acquiring higher conversion rates in e-commerce sales by implementing the best e-commerce User Experience trends, and strong company guidelines. Providing the most effective user journey through the retail experience was the driving force for this project.

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  • Roles: UI / UX Designer | Frontend Lead

    Shanghai, China

    Pleasure under the sheets required this brand's e-commerce experience in need of higher conversion rates by designing a luxury web experience that could stand next to the most luxury online shops. An efficient user journey, luxury UI style and quality of product at first place was the recipe for an more than 200% increase of sales.

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  • Roles: Motion Designer

    Shanghai, China

    With Christmas and Chinese New Year holidays incoming, Estée Lauder had a Christmas product campaign that was in need of video motion support. The focus of the project was the limited luxury make up edition while targeting the female persona profile of the Asian e-commerce market.

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  • Roles: UI / UX Designer | Motion Designer| 3D Artist

    Shanghai, China

    Plus Minus is never affraid to push the boundaries what is possible and impossible in a retro space funky 3d environment. Teaming up with this team brings out the most abstract creations of the 3d and motion world. Experimenting freely in a project is every creative's dream.

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  • Roles: UI Designer | Frontend Developer

    Chicago, U.S.A

    Chicago based IT company required development and design for Web Applications using MVC, MVVM design patterns in Visual Studio. Visual implementation of dashboards for Lync voice over IP system, Helpdesk systems, Windows Phone applications etc.

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  • Roles: UI / UX Designer | Frontend Developer

    Rome, Italy

    Soundreef licenses businesses to play its members’ music in stores and live events in over 20 countries. As well as granting licenses to use music, it gathers and distributes royalties on behalf of authors and publishers, providing an alternative to traditional copyright collection societies. Mission of the brand was a redesigned Web platform with flexible responsive layouts and a fresh user frendly experience using the latest SASS and HTML5 trends.

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  • Roles: UI / UX Designer | Frontend Developer

    Rome, Italy

    Chupamobile is the leading App and Game Templates Marketplace where anyone, even with small or no coding experience, has the opportunity to buy professional Apps and Games, ready to be customised and distributed on the App Stores. The requirement was a modern UI redesigned e commerce platform with responsive layouts using the latest SASS and HTML5 trends.

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" Getting on a space ride with me
is like exploring a new black hole while eating ice cream! "

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