::: PROJECT :::
Estée Lauder
::: CATEGORY :::
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Motion Design|
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Video Edit
::: YEAR :::
2019
::: SYNOPSIS :::
With Christmas and Chinese New Year holidays incoming, Estée Lauder had a newest product campaign that was in need of video motion support. The focus of the project was on the limited luxury make up editions while targeting the specific persona profile of the Asian online sales market. Space pony and Plus Minus agency join forces on this one to bring a campaign video to life.
01 :::
The brief
Estée Lauder required a motion video project for it's newest limited edition gift campaign for the upcoming Christmas 2019 and Chinese New Year holidays 2020. A short video needed next to the major campaign look and feel was our mission.
02 :::
The campaign
For a woman to feel special nothing can come close as a limited set of Estée Lauder gifts. The year of the Rat brings new limited edition makeup gifts and Estée Model Yang Mi showcasing the new collection.
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