The infotainment system of tomorrow needs to evolve and bring new ways of interaction to the driving experience. What is the next step? Ideally it would be a bigger interaction surface by creating a connection between driver and co passenger to use the same surface in harmony. But how would the users behave in this kind of shared experience. Do they need it?

We try to identify the core problems of a smaller console screen surface and try to see what would make the passengers work together. We imagine a bigger screen with more information avaiable for all the passengers and certain ways of everybody being able to interact with it. Brainstorm sessions needed the box to be wide open and innovation ideas to start flooding in.

We start generating different ideas ideas and quickly the picture start forming of something so interesting that nobody knows how to approach it completely. Only through trial and error we push forward to the next phase of the process. Innovation leaves so much room for new ideas that it sometimes becomes difficult to set a frame where the creativity needs to stop.

This requires different prototype tests to see how actually users behave while using the interaction spectre and new layout dimensions that are given to them. Needles to say it leaves designers with moments of doubts how to solve certain issues.