The idea comes as certain references of the biggest brands always tend to create some abstract animation with the keywords as crazy, freaky, cool. Plus Minus is a firm believer of the non existence of the box and this couldn't be a more perfect galaxy for space pony. As we set off in 3d space we decide to set off with the abstract reflection examples to see where it will take us.

By keeping experimenting with different reflection refractions in Cinema 4d, a certain image was made of where we want to take the overall look of the first type of animation - retro grunge meets gradient reflections meets ambient light.

The brainstorming led us to the next tryout that was the world of cloth physics. Here we started to think about the ways of cloth materials meeting some gradient materials and the results started to show some interesting visuals to our pleasing.

Together with the Plus Minus crew we will keep trying to think of ways how to bend the laws of refractive physics and keep updating this project with new abstract versions of our daily objects.